Bigenshop
Bigen France is a localized e-commerce storefront for Bigen's hair and beard colouring range, bringing product discovery, shade selection, product education and online purchasing into one digital experience.
The storefront is designed for French customers while presenting Bigen's broader brand story, product knowledge and support content alongside a direct shopping journey.
The Challenge.
A product-led beauty storefront needs to do more than present a catalogue. Customers need to understand the differences between product ranges, find the right shade, review application information and feel confident before completing a purchase.
For an established international brand entering or strengthening a localized market experience, the website also needs to balance brand consistency with local relevance.
Bigen France brings together multiple colouring ranges for men and women, including permanent powder, conditioning colour, men's colour and beard colour products. The challenge is to make this breadth easy to explore while keeping the purchase journey simple and accessible.
Our Approach.
The experience is structured around clear product discovery first, supported by educational content when customers need additional context.
The storefront separates the catalogue into focused product ranges while preserving a consistent product-card and product-detail experience across the store. Customers can move from a collection to an individual product, review available information and add products directly to their cart.
We also treat supporting content as part of the purchase journey rather than as separate brand information. The website combines the product catalogue with FAQs, application guidance, brand history, shipping information and customer support so customers can make more informed purchase decisions.
The Solution.
Bigen France connects discovery, product education and commerce within a single storefront.
Customers can browse the complete catalogue, explore focused ranges for men's and women's hair colour, beard colour and permanent powder products, then open individual product pages for detailed product information, available shades and purchasing options.
Product pages go beyond basic pricing. They present application information, package contents, product characteristics and usage guidance, helping customers understand the product before adding it to their cart.
The wider experience supports the buying journey with FAQ content, contact and support information, shipping policies, order tracking guidance and a growing editorial section covering hair-colour related topics.
The storefront also supports localized French content alongside the English version of the site, giving the brand a more market-specific customer experience.
The Results.
Bigen France brings a substantial product range and supporting brand information together into a localized direct-to-consumer storefront designed for product discovery and online purchase.
The current Bigen France catalogue contains 40 products across its active storefront.
The storefront includes dedicated product ranges covering permanent powder colour, women's hair colo
The storefront provides a French-language shopping experience alongside the English version, helping
The current shipping policy supports France Mainland delivery as well as international shipping, wit
"Working with Icon Tech Studio was a positive experience from start to finish. The team understood our requirements, paid attention to the details and helped create a digital experience that reflects the Bigen brand while keeping the shopping journey clear and easy to use. We are pleased with the overall result and the experience delivered."
