Supr
SUPR is a women-focused wellness brand offering plant-based protein and complementary lifestyle products through a direct-to-consumer storefront. We developed a digital commerce experience that brings product discovery, education, customer reviews and purchasing into one cohesive journey.
The Challenge.
For a wellness brand, customers often need more than a product image and a price before making a purchase. They want to understand the product, its ingredients, how it fits into their routine and whether other customers trust it.
SUPR needed a digital storefront that could communicate the brand's women-first positioning while making it easy for visitors to explore products, understand what makes them different and move naturally toward purchase.
The challenge was to bring brand storytelling, educational content, product information and commerce together without making the shopping experience feel overloaded.
Our Approach.
We approached the website as a complete customer journey rather than a collection of standalone pages.
The experience brings together product discovery, detailed product information, educational content, FAQs, customer reviews and supporting brand content so visitors can build confidence before purchasing.
We also focused on keeping the path from discovery to purchase simple, with clear product cards, dedicated product pages, product variants, cart access, account functionality and order-related journeys integrated into the storefront.
The Solution.
The SUPR experience guides customers through a simple progression: discover the brand, understand the products, evaluate them and purchase.
The storefront provides dedicated shopping and product-discovery experiences, with product pages combining imagery, pricing, variants and detailed product information. Customers can browse the catalogue, explore individual products and add their selections directly to the cart.
The content layer extends beyond commerce. The website includes the brand story, founder journey, wellness-focused educational content, FAQs and customer reviews, giving visitors multiple ways to understand the products before making a decision.
Customer confidence is also built into the purchasing experience through product reviews, support information, shipping and return policies, order tracking and post-purchase access.
The result is a D2C storefront where content and commerce work together instead of competing for attention.
The Results.
SUPR's digital storefront brings brand communication, product education and direct commerce together in a single experience designed to help customers move from discovery to purchase with greater confidence.
The current storefront presents a focused catalogue of 9 products, spanning protein, cookies and sup
The current customer review experience displays a 4.78/5 rating from 339 verified reviews, providing
Product pages combine commerce with detailed information, FAQs and supporting content, helping visit
The website connects product discovery, product evaluation, cart, checkout, account access, order tr
"Working with Icon Tech Studio was a smooth and positive experience. The team understood our requirements, communicated clearly throughout the project and delivered a digital experience that aligned well with our vision. We appreciated their attention to detail and commitment to getting things right."
