DentalStores
Dental Stores is an e-commerce platform for dental supplies, connecting dental professionals with a large catalogue of products from leading brands. We transformed an unreliable existing shopping experience into a complete mobile commerce journey and improved the supporting web experience across product discovery, checkout, accounts and order management.
The Challenge.
The existing Dental Stores application had the foundation of an e-commerce platform, but much of the customer journey was not usable.
Users were largely limited to discovering products through the homepage, while search, category browsing and favourites were not functioning properly. Core account functionality was also unavailable, including profile access and order history, while cart calculations and Cash on Delivery had additional issues.
The website faced similar problems across search, category navigation, login, checkout and overall usability, making it difficult for customers to move smoothly from discovering a product to completing an order.
Our Approach.
We focused on fixing the experience at the journey level rather than treating each issue as an isolated bug.
The mobile application was developed from scratch in Flutter around the way customers actually shop: discover products through search, categories or brands, evaluate product details and variations, add items to the cart, complete checkout and continue managing their orders and account afterwards.
The web experience was improved alongside it, with attention given to the areas that directly affect product discovery, purchasing and account access.
The Solution.
The new experience connects the full shopping journey into one streamlined flow.
Customers can explore more than 5,000 products across 250+ brands, discover products through search, categories and brand listings, save favourites and select the appropriate product variation before adding items to the cart.
Checkout now supports address management, delivery-charge calculations, online payments and Cash on Delivery, while customers can also access their profile and order history after purchase.
The same focus was carried into the web experience, improving navigation, search, category discovery, login and checkout to create a more dependable commerce platform across touchpoints.
The Results.
The Dental Stores Android application has surpassed 5,000 downloads on Google Play.
Customers can browse a catalogue of more than 5,000 dental products across the platform.
The platform brings together products from more than 250 dental brands in one marketplace.
For a straightforward purchase, customers can search for a product, add it to the cart and complete
"Working with Icon Tech Studio was a smooth and positive experience. The team understood our requirements, communicated clearly throughout the project and delivered a digital experience that aligned well with our vision. We appreciated their attention to detail and commitment to getting things right."
