Icon Soley
Icon Soley is our family's footwear showroom in Ahmedabad, trading since 2018. We built its website to turn browsing into WhatsApp enquiries and to win local Google searches.
The Challenge.
Icon Soley sells formals, loafers, chappals, party wear and kids' sneakers from one Ahmedabad showroom. The website had to show that range before customers leave home.
Customers like to check stock before travelling, so the site needed a quick enquiry route rather than a full online shop.
It also had to rank for local searches such as footwear stores in Ahmedabad, and earn trust from first-time visitors on mobile.
Our Approach.
We built the site from scratch in HTML, CSS, JavaScript and PHP, with no page builder or theme.
We organised eleven collections behind five filters, and gave each one a WhatsApp button that opens with a pre-written message naming that collection.
For search, we added ShoeStore, WebSite and FAQPage structured data, a seven-question FAQ and local guides written for Ahmedabad shoppers.
The Solution.
The homepage leads with the showroom's location, opening hours, Google rating and a one-tap directions link.
Collections filter by men, women, kids and occasion, and every card opens WhatsApp ready to ask about stock.
Google reviews load live through a small PHP endpoint, so the rating and recent customer comments stay current without manual updates.
Seven footwear guides cover shoe fit, kids' sizing, leather care in Ahmedabad's heat and monsoon, and what to wear to weddings.
The FAQ answers what visitors ask before travelling: address, hours, size trials, payment methods and stock checks, with call and WhatsApp links throughout.
The Results.
The site is live: the showroom's front door, built to be found on Google, browsed on phones and answered on WhatsApp.
Each of eleven collections opens WhatsApp with a pre-written message asking what's in stock.
ShoeStore, WebSite and FAQPage structured data tell Google what the business is and where it trades.
The store's Google rating and recent reviews update automatically, giving first-time visitors proof before they travel.
Seven guides answer real shopper questions on fit, sizing and care, giving Google useful local content to index.
HTML, CSS and JavaScript with a PHP endpoint, no page builder, so the site stays light on mobile data.
